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The goal of this software, to be jointly developed by the Texas Tribune and the Bay Citizen, is to help other online news organizations engage readers, manage content, and earn revenue…

Organizations revealed their struggles to find a publishing platform that is low-cost to implement, while flexible enough to allow constant innovation in content delivery, audience engagement and fundraising.”

The platform, which includes a content management system, will:

  • Manage an integrated library of text, video and audio files.
  • Maximize search engine optimization by improving the way articles are linked, aggregated and tagged.
  • Better integrate sites with social networks like Facebook and Twitter as well as bloggers.
  • Offer membership tools and integration with advertising networks to help online news organizations cultivate new revenue streams.
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