Home

Bonnier Gives Away Its New iPad Magazine Builder

//

The latest new vendor hoping to power publishers’ tablet magazines has one of the slickest systems so far.

See more of our latest iPad coverage
or add an alert for future coverage of iPad.

As we revealed last month, Bonnier has spun out its Mag+ concept, which is used by Popular Science‘s iPad edition, for commercialisation by a separate business, Moving Media+.

From today, that business is offering the software framework for download by publishers. CEO Staffan Ekholm told me recently the strategy is to release the software as a free download, so publishers can test it and build editions without committing outlay. Moving Media+ will, however, charge both a flat and a per-title fee to magazines that go ahead and distribute editions to consumers.

Ekholm said Mag+ is currently used by about 25 titles, including IDG’s MacWorld in Sweden.

Mag+ was worked up by global seven teams created by Bonnier over eight months in 2009, Ekholm told me. London design house BERG was the lead creative agency for what was then just a concept, but the software was actually realised. The pitch is that this is a production tool developed by publishers for publishers.

Robert Andrews
twitter @robertandrews Apr 4, 2011 5:28 AM ET

Mag+

//

Posted In: Media & Publishing, Magazines, Companies, Apple, iPad

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s