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The Times is biggest year-on-year faller

Most national dailies continue to slide, as Alexander Lebedev’s cut-price i boosts circulation by 31.6% to pass 175,000

  •  
  • Mark Sweney
  • guardian.co.uk, Friday 11 March 2011 13.38 GMT
  • Article history
  • The Times - March 2011 The Times: circulation fell 11.7% year on year to 445,962

    News International’s The Times has reported a double-digit year-on-year fall in sales for February, as most national daily newspapers suffered circulation declines of between 5% and 10%.

    The Times recorded an 11.7% year-on-year fall in circulation to 445,962, according to the latest Audit Bureau of Circulations figures published on Friday. The Times was closely followed by Richard Desmond’s Daily Star, which saw circulation fall 10.62% year on year to 718,478.

    Alexander Lebedev’s 20p i, which reported its first officially audited figures last month, had easily the best month among the dailies, increasing its circulation by 31.6% over January to 175,714. About 8,000 copies are supplied for free to British Airways and BMI.

    i had been supported by a successful advertising campaign, featuring Jemima Khan and Dom Joly, although that has recently ended. Sales are estimated to have eased by about 10,000 a day since.

    Its Lebedev-owned stablemate the Independent managed to limit its year-on-year sales fall to just 0.56% to hit 182,513, although its figures are heavily supported by bulks – UK and Ireland paid-for circulation is just 85,244. With bulks and foreign sales stripped out, the Independent fell 12.9%.

    The Daily Mail also performed relatively resiliently, with sales falling just 1.92% year on year to 2,070,625.

    The Guardian reported a year-on-year fall in circulation of 7.7% to reach 262,612. The UK & Ireland paid-for circulation of the Guardian is 245,664.

    Daily Telegraph

     

    Headline circulation: 628,338

    Month-on-month change: -3.51%

    Year-on-year change: -8.30%

    Overseas: 19,644

    The Times

     

    Headline circulation: 445.962

    Month-on-month change: -2.47%

    Year-on-year change: -11.70%

    Overseas: 20,335

    Financial Times

     

    Headline circulation: 378,706

    Month-on-month change: -1.14%

    Year-on-year change: -2.95%

    UK and Ireland paid-for circulation: 77,065 (20.3% of total)

    Overseas: 263,633

    The Guardian

     

    Headline circulation: 262,612

    Month-on-month change: -5.98%

    Year-on-year change: -7.70%

    UK and Ireland paid-for circulation: 245,644 (93.5% of total)

    Overseas: 16,948

    The Independent

     

    Headline circulation: 182,513

    Month-on-month change: -1.36%

    Year-on-year change: -0.56%

    UK and Ireland paid-for circulation: 85,244 (46.7% of total)

    Overseas: 23,567

    Daily Mail

     

    Headline circulation: 2,070,625

    Month-on-month change: -3.09%

    Year-on-year change: -1.92%

    UK and Ireland paid-for circulation: 1,855,753 (89.6% of total)

    Overseas: 93,584

    Daily Express

     

    Headline circulation: 623,603

    Month-on-month change: -2.54%

    Year-on-year change: -7.33%

    Overseas: 27,973

    The Sun

     

    Headline circulation: 2,818,344

    Month-on-month change: -6.11%

    Year-on-year change: -5.19%

    Overseas: 27,923

    Daily Mirror

     

    Headline circulation: 1,177,220

    Month-on-month change: -1.41%

    Year-on-year change: -4.68%

    Overseas: 31,525

    Daily Star

     

    Headline circulation: 718,478

    Month-on-month change: -2.16%

    Year-on-year change: -10.62%

    Overseas: 10,278

    Headline circulation includes lesser rate sales, subscriptions, bulks – copies sold to airlines, rail companies, hotels and gyms for a nominal fee and given free to the public – and distribution in Ireland and overseas. UK and Ireland paid-for circulation excludes bulks and overseas distribution; where this figure is not given, bulks and overseas distribution account for less than 5% of total circulation

     

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