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It is free to subscribe this style magazine now. Economist made one step, experimentally.

Intelligent Life magazine from The Economist, available exclusively on the iPad in North America

Intelligent Life is the quarterly magazine from The Economist, covering life, culture, style and places. It shares The Economist’s fondness for crisp prose, dry wit and free thinking. But it gets away from politics and economics to cover anything else as long as it’s interesting, from tailoring to museums, hotels to philanthropy, going green to choosing wine.

Intelligent Life mixes features by Economist staff with contributions from leading authors such as Julian Barnes and A.S. Byatt, and interviews with everyone from Philip Pullman to Zaha Hadid. Unusually for an upmarket magazine, it has photography and illustration to match the elegance of the writing. On the screen, the design is as stylishly intuitive as the iPad itself, with every page specially adapted for both landscape and portrait formats.

The Intelligent Life app is free to download with access sponsored by Credit Suisse for the autumn issue. It includes the latest issue of the magazine along with an introductory sampler of content from previous issues.

In the autumn issue:

OMG! The rise and rise of the acronym, by Lane Greene from The Economist’s New York office

Hilary Mantel, whose novel “Wolf Hall” is now the most popular book in Man Booker prize history, on life as a winner

Bringing up four children in four continents: Emma Williams, a British doctor turned writer, on what she has learned about family life in New York, Jerusalem, Senegal and Belgrade

The Visual CV: the best of Philip Seymour Hoffman, an actor without fear

The Photo Essay: boxing in the slums of Nairobi, by the American war photographer Jehad Nga

Also included in your download, the Intelligent Life sampler, containing…

My friendship with Hockney: a vivid portrait of the artist by Karen Wright, former editor of Modern Painters

Extreme dogs: a Photo Essay by Tim Flach, best known for his beautiful images of horses

The Line of Beauty: the ice blonde through the ages, from Lucrezia Borgia to Grace Kelly

Authors on Museums: the novelist Margaret Drabble on the art of pietra dura, or painting in stone, as seen in a gem of a museum in Florence

Places: a river runs through him—Mark Twain and the Mississippi

For feedback or questions about our iPad app, e-mail: intelligentlife_feedback@economist.com

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