Autonomy of practice
1\ acceptance of personal responsibility
2\ codes of ethics & performance
3\ established & enforced by an association of peers
What exactly do you mean by PR?
Guidelines for decision-making
integrity, commitment & truth
community recognition of unique, essential service
Is PR a profession?
Why do we care?
A job? Why do you think there is a movement
you have expertise, work at a certain level
strong influences on political decision, flow of money, influence of opinion