Autonomy of practice

1\ acceptance of personal responsibility

2\ codes of ethics & performance

3\ established & enforced by an association of peers

aspiring profession

What exactly do you mean by PR?

Guidelines for decision-making

integrity, commitment & truth


community recognition of unique, essential service

Is PR a profession?

Why do we care?

A job? Why do you think there is a movement

you have expertise, work at a certain level

strong influences on political decision, flow of money, influence of opinion


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