Home

Fatalities associated Roll-Over-Induced fuel leakage and fires

Expected costs of producing all US cars and light trucks with fuel tank modifications

expected unit sales:12.5 milliom vehicles

modification costs: $11/unit

$137.5 million

Expected costs of producing vehicles without fuel tank modifications

$49.53 million

in a long-term, your reputation will suffer.

PRSA (PR society of America) ethics

Advocacy, honesty, expertise, independence, loyalty, fairness.

Thursday will talk about Law. Blogging assignment.

Advertisements

One thought on “PR 310 Case study – Ford Pinto 1978

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s