Fatalities associated Roll-Over-Induced fuel leakage and fires

Expected costs of producing all US cars and light trucks with fuel tank modifications

expected unit sales:12.5 milliom vehicles

modification costs: $11/unit

$137.5 million

Expected costs of producing vehicles without fuel tank modifications

$49.53 million

in a long-term, your reputation will suffer.

PRSA (PR society of America) ethics

Advocacy, honesty, expertise, independence, loyalty, fairness.

Thursday will talk about Law. Blogging assignment.


One thought on “PR 310 Case study – Ford Pinto 1978

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